Trade Program — Wholesale Vinyl Record Storage for Record Stores

Keep Them Spinning modular storage full of records in a brick loft listening room

Trade program · Founding partners 2026

Stock Keep Them Spinning in your record store

Solid wood vinyl storage, made in our own workshop in Madrid and shipped by pallet across Europe and the United States. Ten founding accounts open for 2026. Trade terms are sent privately once your account is approved.

Apply for a trade account See the three formats
20+
Countries already shipped
4.9/5
8K+ verified reviews
100%
Solid paulownia, no MDF
MADRID
Our own workshop and warehouse

The category

Storage is the second sale your customers already want

$1.04B
US vinyl revenue in 2025 — a nineteenth straight year of growth (RIAA)
46.8M
LPs sold in the US last year, outselling CDs roughly three to one
195
Records in the average Discogs collection — 50 to 60 kg of shelf load
76%
Gen Z collectors buying vinyl every month (Vinyl Alliance, 2025)

The argument

The decision happens at your counter, not in a furniture shop

A collector decides they need storage at a very specific moment: when the stack on the floor stops being charming and starts being a problem. That moment almost never happens in a furniture shop. It happens in yours, with forty euros of records in their hands and no idea where they are going to put them.

You are the only retailer in the chain who meets that customer at the right time. You already know their collection size, their taste and their budget. What you have not had is something worth recommending — the alternative is a laminated cube that bows under 23 kg of records, which is roughly one shelf of LPs.

We are not asking you to become a furniture shop. We are asking you to have one good answer to a question your customers already ask you.

A customer flipping through records in a wall of Keep Them Spinning crates

The program

Three ways to work with us

Pick the one that matches your floor space and your appetite for stock. You can move between them at any point.

Europe

Founding
Stockist

Markets
France, Italy, Germany, Benelux, Nordics
Entry
One mixed pallet, delivered to your door
Built for
Stores that want the product on the floor, assembled and sellable the same week
United States

Founding
Distributor

Markets
United States, coast to coast
Entry
One LCL pallet, freight quoted before you commit
Built for
Stores and small distributors serving a city or a region
No stock required

Display
Partner

Markets
Anywhere we ship, Spain included
Entry
A single display unit at trade cost
Built for
Stores that want zero inventory risk and a commission on every order they send us

Trade pricing is not published on this page. It is sent with your account confirmation, together with the product sheet, a freight estimate for your country and lead times. We would rather quote you properly than post a number that ignores where you are.

Included

What every partner gets

  • Trade pricing on the full catalogue, from single crates to the Digger's Wall.
  • Freight consolidated into one pallet and quoted before you order. No surprise carrier invoices.
  • Product photography, dimensions, load specs and copy you can reuse in your shop and online.
  • A listing in our public stockists directory, with a clean link back to your store.
  • A direct line to us, not a ticket queue. We are a small team in Madrid and we answer.
  • The option to sell without stocking: we ship direct to your customer anywhere in Europe.

Process

From application to shop floor in five steps

01

Apply

Send the form below. We look at your store, not at your order size.

02

Trade pack

Within 48 hours: price list, product sheet and a freight estimate for your country. No commitment.

03

Build the pallet

We put together a mix that fits your space and your collectors, quoted as one delivered price.

04

Ship

One pallet leaves Rivas-Vaciamadrid. Europe within the week, the United States by sea freight.

05

Sell

You get the assets and the directory listing. We point local demand your way.

Reorders skip steps one and two. Most partners settle into a pallet every one or two quarters.

A wall of stacked Vinyl Modular x4 units packed with LPs

The reference system

Vinyl Modular x4

Our best seller and the easiest unit to demonstrate in a shop: 200+ LPs, solid paulownia, no MDF, stacks and reconfigures as the collection grows. If you take one thing on the floor, take this one. It sells itself the moment a collector puts their hands on it.

See the product
Solid paulownia panels in natural and walnut finish, the two woods used in every Keep Them Spinning unit

The manufacturer

Made in Madrid. Not drop-shipped from anywhere.

We are the manufacturer. The wood is paulownia, harvested from plantation in seven to ten years rather than the fifty an oak needs, which is why the units are light enough to ship and strong enough to carry the load. No particle board, no MDF, anywhere in the range.

Because we control production and the warehouse, we consolidate your order into a single pallet instead of forty individual parcels. Parcel freight is the largest cost in this category and it is what makes most furniture unviable to resell. Removing it is what makes the trade margin work — not a discount we are absorbing on the product.

Most brands avoid talking about weight because their products cannot handle it. We tested ours, so we can.

Questions

Before you apply

What are the trade prices?
They are not published. Apply and we send the full trade price list within 48 hours, with a freight estimate for your country. We keep the rate private so we can quote each market honestly rather than post a single number that is wrong almost everywhere, and so it does not compete with our own retail listings against you.
What is the minimum order?
For Founding Stockist and Founding Distributor, one mixed pallet. We build the mix with you rather than forcing fixed case packs. For Display Partner, one single unit. There is no annual volume commitment in any of the three.
Do you dropship individual orders for stores?
Not as a volume programme. Shipping one unit at a time from Madrid costs the same as shipping it to a private customer, so there is nothing left to share once we both take a margin. The honest version of that model is the Display Partner route: you display, we ship, you earn a commission on every order you send us.
Who pays for freight and how does delivery work?
Freight is quoted with your order as one delivered price, before you commit. European pallets go by road groupage from Rivas-Vaciamadrid and typically arrive within the week. United States pallets go by sea freight, with a longer lead time confirmed in writing at the quote stage.
Can my customers order and have it delivered to their home?
Yes. We already ship direct to collectors in more than twenty countries. You can sell from the floor, or take the order and have us deliver to your customer's address. Both count as your sale.
Is there territory exclusivity?
Not formally, and we would be suspicious of anyone promising it at this stage. What we will commit to for founding partners is that we will not sign a second stockist in your immediate catchment area during the first year, and that local demand we receive gets pointed at you.
Do you work with stores in Spain?
On the Display Partner route, yes. Spain is our home retail market and we rank on the main search terms here, so a wholesale account would mostly compete with our own listings rather than open new demand. Display and commission works cleanly for both of us.
What support do I get for selling it?
Product photography, dimensions, load capacity figures, assembly information and copy you can reuse in your shop, your newsletter and your own online store. Plus a listing in our public stockists directory with a link to you.
Why only ten founding partners?
Because we would rather run ten accounts properly than fifty badly. Freight consolidation, lead times and stock allocation all get harder with scale, and we want the first year to be a programme partners actually recommend. The intake reopens once these ten are running.

Applications open

Apply for a trade account

Two minutes. No commitment, no order required. We reply within 48 hours with the trade price list, the product sheet and a freight estimate for your country.

Ten founding places. First year. Founding terms.

We use this only to reply to your application. No newsletter and no follow-up sequence unless you ask for one. If you would rather write to us directly, use the contact page.

A large Keep Them Spinning modular configuration set up in an open industrial space

Keep Them Spinning · Trade

Your customers already buy the records

We have the furniture, the workshop and the freight. Send the form and we will send you the numbers.

Apply for a trade account Browse the catalogue

More

The full catalogueEvery unit, from single crates to wall systems Modular systemsThe range that sells fastest on a shop floor Storage guideFormats, load specs and dimensions explained Who we areThe workshop in Madrid and how this started