Guillermo
Founder · BusinessThe founder. Capital, business development, growth, and the negotiating table with suppliers. Runs foreign trade and logistics end-to-end. If a container leaves port with our name on it, his hands were on it first.
We design vinyl storage in Madrid — objects built to sit beside the turntable, not compete with it. One system, three friends, a thirty-year question finally answered.
Gilberto learned how to handle a record before he learned how to read. In Havana, vinyl wasn't stored — it was cared for. You lifted it from the sleeve with two hands, by the edges, never the face. His father did it that way. So did he.
Thirty years and one ocean later, on a Madrid afternoon, three friends — Guillermo, Gilberto and Rodolfo — were talking about the shelf above a turntable. The records on it were warped, stacked flat, paying the price. And nothing on the market was built to hold them the way they deserved.
In 2022 they opened Keep Them Spinning. The premise wasn't written. It was inherited. A collection is not a commodity. The furniture that holds it shouldn't act like one either.
Key takeaway:
G ilberto learned how to handle a record before he learned how to read.
Everything we design in Madrid today starts there — in a boy's hands in Havana, and in the question his two partners finally turned into a company.
Storage built for serious collectors
Solid wood, modular, designed for real-world vinyl weight. Shipped worldwide from Madrid.
Shop vinyl storageRECOMMENDED SOLUTION
Vinyl Record Storage
Solid Paulownia wood, modular, anti-vibration. Designed in Spain, ships worldwide from Madrid.
Your records will outlast your turntable.— G · G · R · printed on the Madrid warehouse wall
So should the furniture that holds them.
I bought one cube. Two years later I have six — and the first one still looks like the day it arrived. That's the whole point, isn't it.
Across every KTS module, every market.
Europe, UK, North America, Japan.
Every piece inspected in Madrid first.
Three friends. One premise. Still holds.
Guillermo, Gilberto and Rodolfo. Three partners, one table in Madrid. No investors, no accelerator, no brand consultant — just the three people whose names are on the first purchase order we ever printed.
The founder. Capital, business development, growth, and the negotiating table with suppliers. Runs foreign trade and logistics end-to-end. If a container leaves port with our name on it, his hands were on it first.
Leads web, SEO and marketing at KTS. Every page you read on this site, every image you see, every word Google indexes — it all comes out of his screen. Rodolfo pushes; Gilberto leads.
IT background. Everywhere at once, but he lives in customer service. Every email, every incident, every "it arrived with a dent" passes through him before it passes through anyone else.
Everything else is style. These are the ones we'll argue about, lose sleep over, and throw out a prototype for. They're printed on the wall of the Madrid warehouse. They are the point.
No MDF, no veneer, no particleboard pretending. Every KTS module is solid timber with an internal steel reinforcement — because fifty records is a lot of weight, and the shelf you buy today is the shelf you'll own in 2055.
Every piece is drawn, prototyped, and signed off in Madrid. Every piece passes our warehouse inspection bench — by hand, by name — before it's allowed near a shipping label. We don't ship what we wouldn't own.
A vinyl pressing lasts a century if you treat it right. The furniture around it sh